Norrland Guld from Sweden

It is known for its long-running and campaign which feature a stereotyped view of Norrland. The principal character is Ingemar, a very laid back man who lives a simple life with his buddies.

The central message is that people from Norrland (who naturally drink Norrlands Guld) are generally more laid back and free from pretension. The Catchphrase "Varför inte vara dig själv för en stund?" (Why not be yourself for a moment?) reflects this.

Norrlands Guld is also sold outside of Sweden throughout the IKEA retail chain.

Country  Sweden

Brewer  Spendrups Bryggeri AB

URL  www.norrlandsguld.nu

Foundation  1897

Alcohol  5.3%

Comments

Crystal deep golden colour beer. Moderated carbonation.